The Cost of Downtime

Anything that disrupts the normal flow of business operations and effects mission-critical systems and systems used by employees to do their daily work is considered downtime.

While natural disasters account for 2-3% of interruptions, the most common impact factors resulting in significant downtime are IT related – 42% hardware failures, 30% human error, 14% software errors or corruption, and 7% security breaches. After a major disaster, an average company will lose 25% of its daily revenue in the first five days, and up to 40% if it lasts up to 24 days (Source: University of Texas).

IT outages can be frequent and lengthy, and can cause damage to a company’s reputation, staff morale, and customer loyalty. Considering the loss of transactional revenue (yearly sales ÷ by 125,280 (60 min x 8 hours x 261 days) = avg. per minute cost of downtime), cost of repairs, and loss of business opportunities, it’s important for businesses and entrepreneurs to think about the cost of downtime and take more proactive steps to mitigate the risks.

Finding a prevention strategy starts with thinking about continuous, proactive network solutions and backup disaster recovery planning. Proactive IT management and monitoring can help you easily detect issues that may lead to network outages in the future. When you have identified network issues at early stages, you can take informed decisions and fix them before they build up into detrimental downtime. Gartner estimated the hourly cost of network downtime for large corporations was $42,000, with a typical business experiencing an average of 87 hours of downtime a year, resulting in estimated losses exceeding $3.6 million. Even 99% availability, as good as it sounds, still means 3.65 days of downtime per year, or 7.2 hours a month, or 1.68 hours a week; the goal should be as close to 100% as theoretically possible.

Occasional downtime effecting internet access, phones and email has a direct effect on your businesses ability to reach customers, and downtime from larger impact scenarios like loss of company data, can prolong the negative effects. If disaster strikes, having a good off-site backup solution is a key security measure to avoid data loss, minimize downtime and perform data restoration to get you and your company up and running quickly!

Be empowered to make proactive instead of reactive choices and ask about Accent Imaging’s Managed Network Services, featuring: 24 x 7 monitoring and support, 8a-5p onsite support, cloud backup, and preventative maintenance & security. Learn more at

Promotional Products for the Fall Season

“…and all at once, summer collapsed into fall…”

10The Football Stress ball is a great way to kick off your next promotion. Always a fall favorite, the Football Stress Ball brings life to your message with America’s favorite sport. Available in 12 colors! Black, Brown, Gold, White, Purple, Reflex Blue, Hunter Green, Lime Green, Yellow, Orange, Burgundy Red, Red

10Stay warm and comfortable with these portable Stadium Blankets. The stadium blankets are polyester fleece with a convenient Velcro closure and a reinforced handle for easy transport. The perfect roll-up accessory for sporting events, picnics or any outdoor activity. Black, Red, Blue.

10Budget priced golf umbrella with jumbo 60″ arc, metal shaft and ribs, and wood handle. Manual open/close. Canopy features 8 panels made of 190T polyester. Promotional weight zinc-plated double metal ribs and zinc-plated frame. Comfort grip wooden handle. Velcro® type adhesive polyester flap band closure. Black, Reflex Blue, Black/White, Reflex Blue/White, Red/White

10Custom knitted with logo and/or lettering. Size: One Size Fits Most. Product Size: 8 1/2″ top to bottom x 16 1/2″ around. Choose up to 3 colors maximum from our thread chart. Delivery is 4 weeks from sample approval. Virtual sample available in 4 days. Pre-production samples (if needed) are available in 2 weeks with acceptable artwork. Assorted.

1020 Oz. double wall vacuum stainless steel bottom. Press-in lid. Keeps liquid hot for 5 1/2 hours. Keeps liquid cold for 24 hours. Silver and Black.

10Comfortable stadium knit acrylic scarf, keep warm during those brisk fall and winter days while supporting your team in style with this knitted stadium scarf. 100% knitted acrylic. Priority shipping. Measures 55″ x 6.5″. Jacquard designs on both sides. White, Black, Red, Pink, Orange, Blue, Yellow

10These exceptionally soft fleece jackets will keep the whole family warm during everyday excursions and they’re offered at an unbeatable price. 13.8-ounce, 100% polyester. Features twill-taped neck, reverse coil zipper, chin guard, bungee cord zipper pulls, front zippered pockets, interior pockets, and open cuffs. Open hem with drawcord and toggles for adjustability. Black, Taupe Brown, Dark Chocolate Brown, Deep Smoke Gray, Forest Green, Insignia Blue, Iron Gray, Maroon Red, Skydiver Blue, Teal Blue, True Navy Blue, True Red, True Royal Blue

10Exclusive patented pumpkin cinch up bag is a new and unique seasonal alternative to the disposable trick-or-treating bags. Features the same durability and reliability of the classic drawstring bag. Bag made of 210d Polyester and features Jack o lantern stock art comes pre-printed on the front of each bag in reflective ink. Great safety precaution for Halloween or Fall. NOTE: Only orange bag has stock art printed in reflective ink. Reflective ink is not currently available on black bag.

10Pumpkin Patch Backdrop 4′ W x 30′ L (other options available)

10Twist-open ball conveniently stores adult size poncho with clip. 2 1/2″ Diameter. Blue, White, Green, Red

Visit or call us at 919-926-3074 for more information on promoting your business with our wide range of promotional items.

10 Perfect Promotional Products for a Nice Spring Day!

101. Slim n Slender Misting Fan: A compact hand-help misting spray with a tall & skinny design. Easy to carry and great for traveling or while out exercising. Colors: Translucent Red, Translucent Blue, Translucent Pink, Translucent Purple, Translucent Orange, Translucent Black

102. Square Sandwiched Hand Fan: 12-point board stock with a wooden handle. Square fan, sandwiched, 4 Color Process. 7 1/2″ W x 8″ H

103. Insulated Slim Tote: Slim and trendy 2-tone cooler bag made from 80 GSM non-woven polypropylene with thermal insulation to keep those evening snacks and drinks cool! Though slim, the interior capacity fits tall drink bottles, bag of chips, and more! This reusable, thermal insulated bag has two large pockets that are great to hold utensils & also provide a large imprint area for your promotional message!

104. Roll-Up Picnic Blanket: Polyester fleece plaid with lining and water-resistant PE backing. Easily folds within itself, Velcro closure. Attached handle for easy carrying. Surface washable. 52″ W x 47″ H Colors: Green/Navy Plaid/Navy Flap, Red/Blue Plaid/Red Flap, Blue/Black Plaid/Black Flap, Red/Black Plaid/Black Flap, Orange Plaid/Royal Blue Flap, Navy Blue/White Plaid/Navy Flap, Brown/Black Plaid/Black Flap, Black/Gray Plaid/Black Flap, Light Blue/Lime Green Flap, Beige/Brown Flap

105. Folding Event Chair with Carrying Bag: This folding chair features arm rests, two mesh cup holders and includes a matching drawstring carrying case. 32″ W x 34″ H x 20″ D Colors: Black, Blue, Lime Green, Red

106. Beverage Insulator Cooler Pocket Can Coolie – 3 Side Imprint Included: Pocket Can Coolie is a collapsible can holder, made with 5mm thick foam laminated with cloth on the inside and out. We will print on both sides plus the bottom. 5mm Thick. Colors: Teal Blue, Royal Blue, Navy Blue, Yellow, Orange, Purple, Green, Brown, Burgundy Red, Red, Lime Green, White, Pink, Black, Camo, Pink Camo

107. 24 oz. Tritan Water Bottle w/ Screw Off Lid: 24 oz. water bottle made from BPA-free Tritan™ material, twist off lid with carry loop. 3 1/2″ W x 10 1/4″ H x 2 1/2″ D Colors: Translucent Red/Black Lid, Translucent Black/Black Lid, Translucent Blue/Black Lid, Translucent Orange/Black Lid

108. Single Tone Matte Sunglasses: Adult-sized sunglasses. Solid color matte plastic frames with tinted lenses. Lenses feature ultraviolet protection level UV400. 5 1/2″ W x 1 7/8″ H x 5 1/2″ D Colors: Red, Orange, Yellow, Lime Green, Blue, Purple, Pink, Gray/Silver, White

109. Small Discus Frisbee: Small discus Frisbee made in the USA and with up to 25% post-industrial recycled polypropylene material. 5.25″ Diameter Colors: White, Lime Green, Blue, Black, Red

1010.Bottle Opener w/ Key Ring: Plastic bottle opener available in 8 colors. 3 1/2″ L x 1/2″ W Colors: Red, Purple, Navy Blue, Yellow, Green, White, Black, Royal Blue, Pink

Visit or call us at 919-926-3074 for more information on promoting your business with our wide range of promotional items.